August 14, 2026 to December 19, 2026
MMS TRANSFORMATIONAL EXECUTIVE COACH CERTIFICATION PROGRAM
LEVEL 1 (ACC) | LEVEL 2 (PCC) | LEVEL 2b (ACC to PCC)
For Leaders and Professionals
Striving to Achieve in a Post-Covid World

Why Coaching Certification?
Globally, executive and business coaching has soared to become a $10-billion industry thanks to waves of uncertainties and disruption precipitated by rapid development in technology, the rise of the millennial workforce, globalization, and the rise of China. With command-and-control management style giving way to highly participative and empowering leadership, and best-known-methods to agile and adaptive learning, coaching will continue to gain appeal because it works for a VUCA world, intensified only by the 2020 Covid pandemic: Coaching deals with employee engagement, growth, creativity, and achievement by removing roadblocks to development and performance as no other development tool.
In this context of coaching skills being a new currency for the 21st-century workforce and a coaching approach or culture far transcending the needs of executives, coaching has been rated the top desired skill for front-line managers (Chief Learning Officer Magazine), and the demand for trained coaches operating both internally and externally has fueled the need for coaching certification programs. In the US alone, there are more than 200 coach certification programs, which help make becoming a certified coach one of the most popular career shifts in the last decade.
"When executed properly, coaching provides greater intrinsic motivation, in other words, inspiring the self-directed willingness to try new things and make new discoveries. According to McKinsey, when employees find greater intrinsic motivation, they are 32% more committed to their work and 46% more satisfied with their jobs."
4 REASONS
Why You Should Attend?
Transformative Intention
and Design
Our TECC is designed to be transformative instead of transactional, so we can confidently give clients a reason for why we deliver a superior participant experience through combining research in adult learning, decades of experience in helping thousands of successful leaders and teams, and the embodiment of coaching principles we teach.
Highest Standards and Superior Participant Value
Our TECC is a Level 2 program, standing out for its longest industry history of excellence and value, which is attested by raving participant reviews as quoted in this flyer. In addition, we have carefully developed our brand that is accessible through our programs, websites, books, YouTube, and the famous MindSpan coach network serving 4500+ global/local clients, including 137 Fortune 500 companies.
“Best-in-Class” Trainer Caliber
and Experience
Our lead trainer, Dr. Chérie Carter-Scott, is one of the world’s most respected coaching pioneers, an ICF MCC, and an NYT-bestselling author, who sort of invented coach training in 1974. Up till today, she has led over 160 ACTP and ACSTH programs in North America, Europe, and APAC.
Amazing Participant Quality and
Alumni Support
Past TECC programs boast senior executive and manager participants from a host of top-tier companies, including Microsoft, Deloitte, Disney, Starbucks, Honeywell, DuPont, Philips, MasterCard, Unilever, Alibaba, Caterpillar, McCann Health, WPP, GE, Baxter, General Mills, Aon, Novo Nordisk, Intersport, E&Y, Didi Chuxing, Baidu, and Spreadtrum.

Who Should Attend?
Those who are:
C-Suite executives, VPs/GMs, and retired senior executives
HRVP/HRDs in global and local companies
Entrepreneurs, OD professionals, management consultants, trainers, facilitators, counselors, and psychologists
At least 15 years of corporate/professional experience with leading organizations or solid credentials
Check Out Our Reviews
We are proud of our wonderful customer reviews.
"Learning to coach is like swimming upstream against the current. Our world is full of experts, authorities, advisors, and mentors. Learning to coach from the “inside out” means that you access your authentic self, transcend your ego, and become a partner in service to your clients. MMS Worldwide Institute offers the TECC course with elegance, scientific documentation, and support every step along the way. When you choose this course, you choose the original, the oldest training for coaches, and the best!"
Karel Bakkes
Partner, Deloitte Southeast Asia
"Chérie Carter-Scott works from a place of deep empathy and understanding of the business context. The MMS Coach Training is one of the most empowering experiences I have been through in my life: it freed me from limiting mindsets and opened up potential in me that I had been unconscious about up to that moment. It created a foundation for trusting the inner knowing that had been guiding me ever since. Chérie is a masterful and transformational coach – she is wholly committed to serving the growth of others and is a champion in calling forth that growth."
Marc Padberg
Former BCG Consultant, Co-Founder, and Affiliate Partner, Aberkyn, Part of McKinsey
"The MMS coach training contains every element that I have been searching for. The power of awakening, the presence, the connection to one’ s inner wisdom, and the purpose of encouraging others to be brilliant in their own lives closely resonate with me. I have experienced several transformational moments in my life... But why had I just kept going, and the satisfaction and joy did not fully land in me? What do I want out of life? With these doubts in mind, I signed up for the MMS coach training program. During the training, I became more and more aware that I was changing from within. I have begun to embrace the unknown possibilities and built up more positive energy around me. Dr. Chérie is the most knowledgeable pacesetter in coaching and coach training. I am glad to know that she is going to lead the TECC from China/Asia. A learning program led by her will be a journey of faith, trust and love."
Amelia Zhou
Former Global HR VP, Philips Domestic Appliances
"An important attribute of the MMS Coaching Training was the time that Dr. Chérie and Michael dedicated throughout the training to personally introducing the MMS material, tools, practical advice, and role play with us throughout the training. This greatly enhanced our virtual and in-person learning environment. For that reason alone, I believe that investment in the MMS Coaching Training is returning value tenfold to our organization. The training is affording me an outstanding opportunity to give back both professionally and personally to others."
Susan Ott
SVP, Growth & Marketing, eviCore.com
PROGRAM OVERVIEW
Our TECC is a 4-Month Intensive Virtual Level 2 Program
This program teaches masterful executive coaching, using the original MMS coaching methodology, coupled with the ICF Core Competencies, with the addition of the executive coaching context/ framework.
The approach is based on these 3 key assumptions:
Inner Knowing
People have an “Inner Knowing” regarding what is right for them
Inner Resources
People possess the inner resources to manifest what they want in their lives
Freedom
People and organizations can have their lives be the way they truly want them

Our TECC provides over 125 ICF-accredited training hours and presents 2 times a week in 3-hour modules
The hours are between 18:30 and 21:45 for Fridays and Saturdays, both China time. There are also 10 mentoring sessions included (7 in group setting and 3 individual), along with a 3-month subscription to the MMS Virtual Training with additional coaching videos by Dr. Carter-Scott. Supporting documents and videos will be accessible on.
Our TECC consists of 3 modalities that promise flexibility in learning and getting credentialed
Level 1 (ACSTH) is a 60-hour training for those who want to learn the basics of coaching (and 10 hours of mentoring). After this training and the completion of 100 coaching hours, the candidate is then eligible to take the ICF ACC Credential Exam in order to receive their Level 1 Associate Certified Coach (ACC).
Level 2 (ACTP) is a 125-hour training that goes deeper into the coaching core competencies. After this training and the completion of 400 additional coaching hours, and 10 additional hours of mentoring, the candidate is then eligible to apply for Professional Certified Coach (PCC).
Level 2b, leading to the ACC to PCC transition. Any participant who has completed Level 1 may join this 66-hour TECC training at the halfway point.
Following completion of our TECC Level 2 program, you will be further supported by our coaching credentialed faculty. Since our experienced faculty have successfully navigated through these stages, they will be able to mentor you to your competency as an Associate, Professional, or even a Master Coach (2,500 hours of coaching, 200 hours of training, and 10 additional mentoring hours).
Program Content
Explore the comprehensive program content of MMS Coaching, designed to empower individuals and organizations through proven coaching methodologies, leadership development, and personal growth strategies.
What Drives the Growth of Coaching Industry?
- Transforming power of 3 rises: Internet and technology, Gen-Y, Millennials, and China
- Worldwide engagement challenge and call for empowerment
- Coaching leads to better performance/results
- Shifts in adult learning: from knowing to doing and inspiring
- Why coaching works
- MMS methodology
What Coaching Is and Is Not?
- What coaching is and is not
- Coaching IS NOT for everyone
- When to refer a client
How Does Coaching Work?
- Power of self-awareness and feedback
- Structure, flow, and being present
- Neuroscience & coaching
- Brain waves' impact on human behaviors
History of Coaching
- History of coaching
- Development and future of executive coaching
Different Coaching Genres
- Personal/life, parent, and relationship coaching
- Leadership and executive coaching
- Organizational coaching module
- Performance coaching
- Business coaching
Coaching Qualities
- ICF 8 core competencies
- ICF ethical guidelines
- ICF requirements
- Coach qualities and qualifications
Coaching Skills
- Trust, safety, permission, and feelings
- Authenticity and building trust
- 5 Levels of Communication
- Deep listening
- Powerful questioning
- Confidentiality
- Mindful executive presence
- Story-telling and identity
- Reframing
- The role of reflection
- The importance of goals/objectives
- Chemistry check
- Dialogue-structured conversation
- Externalization
- Cleaning the vessel
- Team coaching and group coaching
- Journey to mastery
- Coaching for transitions
- Coaching for change and transformation
Coaching Areas for Individuals and Organizations
- Self-awareness and personal leadership
- Team alignment and development
- Executive presence
- Cross-cultural fluency
- Self-coaching
- What is organizational change management (OCM), and what causes OCM
- 5 Essentials
- Content vs Process
- “Why” objection
- Models and roles
- Triangle of human needs
- Anatomy of resistance
- Coaching culture wave and success stories
- Coaching millennials
- Challenge and opportunity in taking coaching to Chinese companies
- Company culture’s impact on coaching effectiveness
- Internal vs. external coaches
Coaching Models and Tools
- Pre- and post-coaching stakeholder interviews
- Who determines stakeholders?
- GROW model
- Should vs. Want Model
- Employee-owned change/EOC model
- MFB model
- QAQ flow model
- ABL life conditions
- 6 most influential methods that have contributed to coaching
- MMS coaching structure
Coaching Process
- Creating the context for coaching
- Increase awareness, purposes and action
- Coach/Client relationship
- Stakeholder involvement
- Goal-setting and alignment
- Creating and keeping momentum
- Program and session durations
- Interim and final reviews
- Validation of improvements/ROI assessment
- Sample 1:1 coaching structure, session notes, and final report
Personal Branding as a Coach
- How do people perceive you as a person and a coach?
- Your area of invested expertise
- Your vision as a coach and your role model
- Homework of developing your being and centeredness
- Ongoing development as a coach
- Coach supervision
- Forming your own coaching circle
- Recommended readings and other resources
- Life after the MMS program
TRAINERS
MMS Coach Trainers
ABOUT MMS
Globally Accredited Program. World-Class Training.
MMS Worldwide Institute is a boutique-Global organization that was founded in San Francisco by Dr. Cherie Carter-Scott on October 15, 1974. Dr. Cherie is a New York Times #1 bestselling author of: If Life is a Game, These are the Rules. With a 47+ year track record of successfully training coaches, managing change projects, consulting Fortune 500 companies, and coaching C-suite executives through successful careers, MMS Worldwide Institute is a pioneer in the field of human development. MMS has demonstrated vision, professionalism, integrity, and constancy with a profound “wholistic” approach to executive development, which includes all functional people in any profession. With longevity, experience, and responsiveness, MMS has conducted global, multicultural facilitation and professional development programs for leaders, entrepreneurs, executives, managers, coaches, and all people who want to align who they are with what they do. They pride themselves on training student coaches from the inside out, developing the individual so that they have confidence, curiosity, courage, and compassion to be the best coach they can possibly be. This training is Transformational for the individual wanting to take a deep dive and look from the inside out.




About MindSpan
Founded in 2006, MindSpan is a leading executive coach network in APAC with more than 1,000 coaches, including 45 ex-CEOs from top companies. MindSpan’s core business is one-on-one executive coaching. In addition, we provide other cutting-edge coaching and leadership programs and consulting services. MindSpan serves more than 500 leading MNCs and Chinese companies. Partial client list includes Microsoft, J&J, GE, Ford, IBM, Deloitte, Bayer, Mars, Standard Chartered, Roche, Boehringer Ingelheim, ABB, Nike, Volkswagen, Daimler Benz, Bristol Myers Squibb, Pfizer, Novartis, Texas Instruments, Coach, Starbucks, GSK, ThyssenKrupp, Philips, BCG, Bosch, Schneider Electric, Coca-Cola, Jaguar Land Rover, Intel, eBay, Chanel, B.Braun, Bertelsmann, McKinsey, Eaton, Saint-Gobain, Honeywell, Delphi, PepsiCo, Cisco, L'Oreal, Richemont, Lenovo, Huawei, Alibaba, Tencent, Midea,
JD.com, Lianjia, and China Resource. We serve clients in Greater China, Japan, Korea, Thailand, Indonesia, Singapore, Vietnam, India, Israel, Australia, South Africa, the EU, and the US.

Program Information
This program teaches masterful executive coaching, using the original MMS coaching methodology, coupled with the ICF Core Competencies, with the addition of the executive coaching context/ framework. This training will be a hybrid program with a Face-to-Face Laboratory at the start and on the final weekend in Shanghai.
Program Dates
August 14, 2026 – December 19, 2026
Group Size
24 Participants
Program Venue
Virtual program delivery on Zoom
MMS Coach Certification Programs
Fees and Discounts
The program includes: 17 modules for Level 1 (ACC) and 34 Modules for Level 2 (PCC), plus 10 hours of Mentor Coaching (7 in Group / 3 individual) with a qualified MMS Mentor.
Terms and Conditions
- The program participant shall not videotape any session of the workshop.
- If you are unable to attend, a substitute delegate is welcome at no extra cost. Or your registration can be credited to a future virtual TECC program
- Participant fee will be paid in full amounts, and an invoice will be issued upon receipt of full payment of the participant fee. For corporate participants, we can also issue an invoice before payments are made.
- Cancellations should be confirmed in writing four (4) weeks before the commencement date. In this case, half the participant fee will be charged for cancellation. MindSpan will not accept cancellations within four (4) weeks of the workshop commencement date
- Failure to attend program without prior notice will result in loss of participant fee. MindSpan will refund the full participant fee if the program is cancelled due to its own operational reasons, but will not be held accountable for any other expenses incurred by the participant or his/her employer as a result of the cancellation. Alternatively, the delegate can choose to attend a future virtual TECC.
- MindSpan reserves the right to change the dates, trainer or combine this program with another TECC program as a result of circumstances beyond its control or as it deems necessary, without penalty, and in such situations, no full refunds, partial refunds, or alternative offers shall be made.
- The registration information you provided to MindSpan will not be published or shared with external parties for any purpose.
- A minimum of 85% attendance in the online workshops and conference calls is required for certification. If a participant has to miss any of the online sessions or conference calls, he/she can subscribe to the make-up calls with the TECC coach trainers by paying an extra charge. A detailed fee scheme will be communicated on Day 1 of the workshop.
TECC-11 Global Virtual Classroom Schedule
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